About the report
We surveyed 200 senior marketers from the UK's top retail, travel, and financial businesses about their attribution solutions and digital marketing investments.
Respondents told us that current solutions are inaccurate and that their purported insights can not be used by them to optimize digital marketing spend.
The result? High levels of wasted investment, as they shy away from activities with any kind of long-term payback and default to short-term measures such as PPC and, increasingly programmatic advertisingDOWNLOAD REPORT